Marketers Create Communities Rather Than Communications

Submitted by support on Fri, 10/02/2009 - 00:00

MNews

Chantal Todé
September 22, 2009
 

DMNews senior editor Chantal Tode speaks with Jeff Swystun, chief communications officer at DDB Worldwide and keynote speaker at QuantumDigital’s Marketing Summit in Austin, TX.

 

Jeff shares insights on branding and how more and more marketers are moving from creating communications to creating communities.

Listen to the podcast.

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