Morton Buildings’ Sales Team Automates Lead Generation with QuantumDigital’s TriggerMarketing

By: support
  • July 9, 2010

Austin, Texas (July 9, 2010) – Austin, Texas-based QuantumDigital, Inc., the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, announced today that Morton Buildings, Inc. has launched TriggerMarketing®, QuantumDigital's automated neighborhood marketing program.  In business for more than 100 years, Morton Buildings is the leader in post-frame construction in the United States, constructing thousands of buildings a year, from garages, machine storage buildings and horse barns to hobby shops, homes and commercial buildings.

According to Brian Haraf, Marketing Manager for Morton Buildings, “We chose to implement TriggerMarketing to make it as easy as possible for Morton sales consultants to actively market to target prospects within their territory.  We expect the program to enable our consultants to generate new leads without leaving the field and to generate awareness for Morton Buildings nationwide.”

When a new Morton Building is sold anywhere in the nation, TriggerMarketing will automatically send an email message to the Morton sales consultant’s Internet-enabled mobile device.  The sales representative is prompted to initiate distribution of personalized direct mail pieces to the surrounding neighborhood via QuantumDigital, enabling him or her to kick off the mailing without the need to go back to their desk.

The mailings will alert other potential customers in the neighborhood to the new building and raise Morton Buildings’ profile within the area.  “By using QuantumDigital’s solution, we hope to build the local Morton Buildings' presence and increase both the quantity and quality of sales leads,” continued Haraf.

A customer since 2005, Morton Buildings joins the growing number of companies leveraging QuantumDigital’s TriggerMarketing program to automate their local marketing efforts and uncover leads in local neighborhoods.

About QuantumDigital

QuantumDigital, Inc. is the technology leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at

About Morton Buildings

Morton Buildings, Inc., is America’s leader in post-frame construction. They operate over 100 construction centers, six manufacturing plants and have sales offices in 36 states.

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