Integration of digital technologies with direct mail makes print a powerful part of marketing communications for QuantumDigital
Austin, TX (October 03, 2011)---QuantumDigital, Inc., the turnkey provider for measurable direct mail, on-demand digital printing and email marketing, today announced that it has been recognized by Xerox's 2011 Best-of-the-Best Contest with awards in two categories.
The Xerox Best-of-the-Best Contest honors organizations that through innovation and results-generating applications truly showcase the capabilities and potential of Xerox digital printing equipment. Winners were selected based on business results, image quality, and use of Xerox technology.
QuantumDigital’s “2011 Marketing Innovation & Discovery Summit” event promotion campaign was chosen by a panel of judges to win an award in the direct marketing category. The campaign also earned QuantumDigital the Printers’ Choice award, which is voted on and chosen by industry peers.
The 2011 Marketing Innovation & Discovery Summit campaign was a highly personalized, multi-touch, cross-media campaign to attract executives and leaders of top agencies and retail brands to attend its Marketing Innovation and Discovery Summit. Using XMPie® PersonalEffect® cross-media software and a Xerox iGen4® EXP Press with a Xerox FreeFlow® Print Server, QuantumDigital produced 1:1 postcards, emails, a poster, and invitation booklets with personalized URLs and QR codes. Together with a highly targeted list and carefully timed follow-up calls, these fueled a conversion rate of 33%, which maximized attendance at this high-level summit and helped bring in $90,000 of new business within one week.
“Xerox products and services allowed us to highly customize the content for each recipient. Everything was personalized,” said Eric Cosway, EVP and CMO, QuantumDigital. “It reinforces the fact that QuantumDigital is using new marketing technologies in ways that can directly affect the outcome of campaigns; that when integrated with digital technologies and backed by a strong strategy, print and direct mail are still viable and powerful parts of the marketing communications mix.”
Details about QuantumDigital’s Xerox Best-of-the-Best Contest campaign entry can be found at http://www.office.xerox.com/latest/IG4CS-13F.pdf. The list of award winners is available at http://www.xerox.com/digital-printing/best-of-the-best-contest/enus.html.
QuantumDigital, Inc. is the turnkey provider for measurable direct mail, on-demand printing and email marketing, specializing in developing data-driven integrated direct marketing programs. By leveraging the latest technologies, QuantumDigital offers real estate professionals, small businesses and enterprise-level organizations a more targeted, measurable and integrated approach to direct response marketing and lead generation. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at quantumdigital.com or follow on Twitter @QuantumDigital.