Direct marketing leader explains how direct mail can still play a key role in a successful integrated direct marketing campaign
Austin, Texas (August 9, 2010) – QuantumDigital, Inc., the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today released a new whitepaper, “Leveraging Technology to Improve Direct Mail ROI.” The whitepaper explains how today’s marketers are blending sophisticated marketing technologies with direct mail and other emerging channels to track campaign elements, collect valuable lead data and generate ROI metrics. The whitepaper was written to demonstrate how to leverage new technologies— including QR codes, mobile texting, and marketing automation—in ways that motivate consumer engagement and response while giving a boost to a company’s bottom line. The full whitepaper is available for download here.
“The direct marketing landscape has undergone a shift to embrace these new technologies, but direct mail is not going to disappear anytime soon,” said Jamie Klemcke, Director of Marketing, QuantumDigital. “The integration of new technologies in direct mail processes is making extreme personalization, pinpoint targeting and database-driven triggered direct mail campaigns not only possible, but timely, affordable and effective.”
As campaigns have shifted toward social media and online marketing in recent years, many marketers have turned away from direct mail campaigns, arguing that mailings are no longer an effective way to market to customers and prospects. And while some marketers believe that targeted emails and Facebook fan pages are the way to reach new customers in today’s marketplace, this whitepaper provides detailed examples for using new technologies in combination with direct mail to easily A/B test creative and messaging, serve warm leads back in real-time, track a campaign’s ROI and quickly launch a more cost effective multi-touch campaign.Technologies considered include:
- Variable Data Printing
- Unique Codes
- Personalized URLs (PURLs)
- Quick Response (QR) Codes
- Mobile Marketing
“Despite all the advances in technology and the new marketing channels available to today’s marketer, direct mail is still a true workhorse for finding new customers and building increased customer loyalty among existing customers,” said Klemcke. “Today’s technological advances are improving the ROI on integrated direct marketing campaigns and marketers who summarily dismiss direct mail as a part of their campaigns are ignoring an important opportunity to improve campaign response rates."
QuantumDigital, Inc. is the technology leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at www.quantumdigital.com
Holly Edger, Penman PR