QuantumDigital’s partnership with TracyLocke will allow the agency to automate and personalize direct mail campaigns for Pizza Hut’s new store launches and openings
Austin, Texas (January 4, 2011)– Austin, Texas-based QuantumDigital, Inc., the turnkey provider for measurable direct mail, on-demand digital printing and email marketing, and Dallas, Texas-based TracyLocke, integrated marketing agency, today announced that they have entered into a strategic marketing partnership. This partnership will enhance TracyLocke’s direct marketing capabilities for its Pizza Hut campaign through the use of technology.
With more than 20 years of experience in direct marketing, QuantumDigital’s technology will be leveraged to allow TracyLocke’s Pizza Hut account management team to deliver customized direct marketing solutions that support new store launches and openings. “We have the technology and expertise to work with advertising and marketing agencies in helping their clients achieve strategic marketing goals. As an industry leader, we develop automated solutions that allow agencies to easily upload, consolidate and distribute creative to clients,” said Eric Cosway, Executive Vice President and Chief Marketing Officer, QuantumDigital, Inc. “We look forward to helping TracyLocke empower Pizza Hut with the marketing flexibility it needs, while ensuring the agency delivers the exceptional client experiences critical for retaining and expanding business.”
QuantumDigital's automated marketing programs deliver measurable results and produce continuous revenue streams for the company’s agency partners. Through a partnership with QuantumDigital, agencies are able to integrate their clients’ campaigns with innovative technologies designed to streamline marketing production, enhance campaign performance and deliver response metrics. Robust data and detailed metrics enable agencies and their clients to make strategic decisions toward achieving campaign goals. By streamlining production through automated marketing and response, QuantumDigital helps its agency partners to define triggers and processes to automate production of a single marketing communication piece or to initiate a multi-touch, multi-channel direct marketing campaign.
The decision to partner with QuantumDigital was made by TracyLocke to increase the overall efficiency and effectiveness of Pizza Hut’s direct marketing initiatives in support of new store openings. “Partnering with QuantumDigital will allow us to move from a manual direct mail process to one that is not only automated, but personalized as well,” said Brandie Stephan, Group Account Director, TracyLocke. “We are excited to reduce production time from two to three weeks to two to three days and look forward to further incorporation of the latest technologies, such as QR codes, into direct mail pieces for Pizza Hut.”
QuantumDigital, Inc. is the turnkey provider for measurable direct mail, on-demand printing and emailmarketing, specializing in developing data-driven integrated direct marketing programs. By leveraging the latest technologies, QuantumDigital offers real estate professionals, small businesses and enterprise-level organizations a more targeted, measurable and integrated approach to direct response marketing and lead generation. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at quantumdigital.comor follow on Twitter @QuantumDigital.
Ideas That Move People To Brands(TM)
TracyLocke provides ideas and solutions brought to life in home, on the go and at retail. The agency’s integrated marketing capabilities include advertising, promotional experiences, shopper marketing, digital, media planning and buying, analytics and sports marketing. Clients include PepsiCo Beverages, Pizza Hut, Nokia, Clorox, HP, Tabasco and more. Part of Omnicom Group Inc. (NYSE: OMC), the award-winning agency has five primary offices (in Dallas; Wilton, Conn.; Bentonville, Ark.; New York; and San Francisco) and 20 field offices across the United States. For more information, visit TracyLocke’s website at www.tracylocke.com.
Media contact for QuantumDigital