Austin, Texas (May 14, 2010) – QuantumDigital, Inc, the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today announced the launch of TriggerMarketing®, the first automated, trigger-based lead generation program to integrate with internet-enabled mobile device.
Developed for franchise organizations that provide household services—such as roofers, landscapers, real estate professionals, and home and cleaning services companies, or ad agencies that serve these types of clients—TriggerMarketing was designed to help businesses increase productivity by giving them an automated way to initiate a direct marketing campaign, follow up on warm/qualified leads and track results, all while out in the field.
In the event of a new job or listing, TriggerMarketing sends a message to a mobile device which prompts the business to initiate distribution of personalized direct mail pieces to the surrounding area or neighborhood, via QuantumDigital. If the direct mail recipient goes online to request additional information, the business is notified in real time via email and can follow up immediately.
“The biggest complaint we’ve heard from franchise organizations regarding marketing campaigns is that many programs are complicated to use and require franchisees to be online at a computer,” said Steve Damman, President and CEO, QuantumDigital. “Most neighborhood businesses do their work out in the field, so it’s challenging for franchisors to obtain buy-in for a computer-based marketing campaign. TriggerMarketing was created to meet that challenge by providing franchisees with a way to manage their direct marketing while on the go, turning that productivity into increased business and profit. As we go forward we’re excited to continue developing technology that will make big differences in how people live and work.”
Additional benefits brought to franchise businesses through the use of TriggerMarketing include targeted brand saturation in a neighborhood based on specific demographic and geographic parameters, the ability to collect additional household data, and the capability to track the results of direct marketing campaigns in real time.
QuantumDigital, Inc. is a technology leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at www.quantumdigital.com.