Austin, Texas (January 13, 2010) – QuantumDigital, Inc, the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today announced the availability of two new postcard design series customized for the real estate industry, intended to help brokers and agents open the door to new, personal ways of communicating with their prospects and customers.
In a nationwide survey of over 2,600 real estate professionals conducted by QuantumDigital in the fall of 2009, nearly half of real estate professionals stated that agents need to spend six to ten percent of their gross commissionable income on direct marketing in order to grow business. Brokers and agents are looking for ways to get the most value out of that investment. In that same survey, 67% reported that they are active on Facebook. In response, QuantumDigital has developed two new postcard series that help agents stand out from the competition within their local markets.
Social Media Postcards
Agents can use this series to let prospects know that they are engaged on Facebook and Twitter, giving them additional ways to connect. These new cards are also designed to help agents increase traffic to their website, blog, newsletter sign up and property listings posted online.
Personal Impact Postcards
This new series integrates unique information such as the recipient’s name and city on each direct mail piece sent. This personalization improves response rates and captures the attention of new prospects by helping agents’ just listed, just sold and farming cards stand out from the competition in their local markets.
Real estate professionals can learn how to combine social media with traditional marketing efforts in order to gain more exposure and attract opportunities by downloading one of QuantumDigital’s latest whitepapers, “Social Media and Direct Mail” and start creating postcards on the QuantumDigital Real Estate Website.“Transparency is key in real estate today. Consumers are demanding to be communicated with on their terms. More and more, this has meant that real estate professionals are joining the social media conversation,” said Eric Cosway, Executive Vice President and Chief Marketing Officer for QuantumDigital. “QuantumDigital’s new postcard designs will allow agents to offer their customers and prospects additional ways to get to know them and stay informed, and the personalization makes printed pieces more relevant and conversational in nature.”
About QuantumDigital
QuantumDigital, Inc. is the leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. With claims as the number one Xerox customer in the United States and first all digital Xerox iGen3™ printer to achieve G7® Master qualification, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.
Guaranteeing next business day turnaround on all orders, QuantumDigital’s all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands of recipients at a time. QuantumDigital's technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital also provides direct mail and email programs that trigger automatic communications based on a campaign schedule, and reporting analytics from data maintained by a proprietary database.
With a commitment to delivering outstanding service, QuantumDigital advocates standards for responsible marketing and provides cutting-edge research and education to help improve results throughout the direct marketing process. Providing greater flexibility and enterprise control, QuantumDigital clients can ensure that the right message is delivered to the right person at the right time.
Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at www.quantumdigital.com.
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