Weichert Real Estate Affiliates Increase Productivity with QuantumDigital’s TriggerMarketing

By: support
  • May 20, 2010

Austin, Texas (May 21, 2010) – QuantumDigital, Inc, the complete online service provider of digital print, direct mail, and multi-channel marketing, today announced that Weichert Real Estate Affiliates, Inc., the franchise arm of Weichert, Realtors®, has launched QuantumDigital’s TriggerMarketing®, its automated neighborhood marketing program, in support of its agents.

“Weichert Affiliates try hard to stay on the leading edge of technology,” said Marty Rueter, President, Weichert Real Estate Affiliates, Inc. “At the same time, we’re mindful of the pressing demands placed on real estate Associates and managers in servicing today’s customers and more complicated real estate transactions. Having an integrated marketing system in place such as TriggerMarketing, which we have internally re-branded as Weichert LeadLink, relieves our offices of the need to spur on the initial promotion of our listings.  The program is automatic, allowing for more consistent promotion of our listings, thus assuring sellers that important ‘first steps’ in listing and selling their homes aren’t overlooked. Weichert Affiliates is proud to introduce this program nationally to our franchised offices. It gives us an important competitive edge for recruiting of sales talent and securing more listings.”

When a Weichert Real Estate Affiliates Associate or manager receives a new listing, TriggerMarketing will automatically send a message to the real estate professional’s internet-enabled mobile device which prompts him or her to initiate distribution of personalized direct mail pieces to the surrounding area or neighborhood, via QuantumDigital. If the direct mail recipient goes online to request additional information or simply reviews the Web page listed on the mail piece, the real estate professional is notified in real time via email and can follow up immediately.

“By implementing our TriggerMarketing program, Weichert Real Estate Affiliates shows that it has recognized how our turnkey solution will enhance the overall marketing and lead generation experience and ultimately increase productivity and profit,” said Steve Damman President & CEO, QuantumDigital. “We enjoy seeing that our continued focus on technology development will improve the way our clients do business.”

About QuantumDigital

QuantumDigital, Inc. is the leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. With claims as the one of the largest Xerox customers in the United States and first all digital Xerox iGen3™ printer to achieve G7® Master qualification, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.

Guaranteeing next business day turnaround on all orders, QuantumDigital’s all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands of recipients at a time. QuantumDigital's technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital also provides direct mail and email programs that trigger automatic communications based on a campaign schedule, and reporting analytics from data maintained by a proprietary database.

With a commitment to delivering outstanding service, QuantumDigital advocates standards for responsible marketing and provides cutting-edge research and education to help improve results throughout the direct marketing process.  Providing greater flexibility and enterprise control, QuantumDigital clients can ensure that the right message is delivered to the right person at the right time.

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at www.quantumdigital.com.

About Weichert, Realtors

Weichert has nearly 18,000 sales associates in approximately 500 company-owned and franchised sales offices in key markets throughout the U.S.  A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance.  For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com.  Each Weichert franchised office is independently owned and operated.

Media contact for QuantumDigital

Brianna McKinney, Penman PR



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