Austin, Texas (May 18, 2010) – QuantumDigital, Inc, the complete online service provider of digital print, direct mail, and multi-channel marketing, today announced that Weichert, Realtors has launched the first implementation of QuantumDigital’s TriggerMarketing®, its automated neighborhood marketing program, in support of its agents.
“Weichert has built its reputation based on a commitment to extraordinary customer relationships,” said Larry Mueller, Vice President of Marketing, Weichert, Realtors. “Our agents are our greatest advocates and we want them to be able to focus on what they do best. Giving our agents a way to initiate direct marketing campaigns, follow up on warm leads and track response rates through QuantumDigital’s TriggerMarketing allows us to offer a new level of support to our agents. This new technology will allow our agents to stay productive while out in the field, ultimately leading to increased closings and profit.”
When a Weichert agent receives a new listing, TriggerMarketing will automatically send a message to the agent’s internet-enabled mobile device which prompts him or her to initiate distribution of personalized direct mail pieces to the surrounding area or neighborhood, via QuantumDigital. If the direct mail recipient goes online to request additional information, the agent is notified real time via email and can follow up immediately.
“We have been serving the real estate industry for over 26 years. We’ve had the pleasure of working with Weichert for many of those years, making it even more exciting that we are rolling out the first release of TriggerMarketing to their agent base,” said Steve Damman President & CEO, QuantumDigital. “Our focus continues to be on developing technology that will increase marketing productivity at the local level.”
QuantumDigital, Inc. is the leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. Visit QuantumDigital at www.quantumdigital.com.
About Weichert, Realtors
Weichert has nearly 18,000 sales associates in approximately 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. Visit Weichert at www.weichert.com.