Authored by Craig Rowe
I believe in direct mail. Always have.
The message needs to be right and it needs to be consistent.
I worked for years for an investment property firm that owns a major marketing service agreement’s (MSA) owner-operator multifamily market with just direct mail. The owner’s been sending it for 25 years.
QuantumDigital’s AutoMail Plus enables users to schedule a year’s worth of monthly postcards. Each card is printed with a URL to an associated landing page consisting of a market report.
The website is branded, looks good and has the right information and calls to action. There’s also a home value estimator.