Austin, Texas (March 26, 2015) – QuantumDigital, Inc., an Austin, Texas based company making targeted direct mail simple and fast, today announced that it helped WellMed Medical Group, a San Antonio based company and one of the largest physician owned medical practice groups in Texas, create personalized relevance in the healthcare company’s direct mail campaign to prospective patients during the 2014 Medicare Annual Election Period.
QuantumDigital leveraged its proprietary technology platform to print and mail a highly personalized, bilingual tri fold postcard mail piece for WellMed. The piece created relevance for the healthcare company’s Medicare Age-In population target audience members by personalizing each postcard mailer with not only the recipient’s first name, but also a customized variable map. The variable map matched each unique recipient with a visual map to the WellMed location nearest to his or her household. The map also provided driving directions from the recipient’s house to that location.
“One of WellMed’s many strengths is that they have multiple locations in the areas they serve,” said Eric Cosway, EVP and CMO, QuantumDigital. “This variable mailpiece allowed them to capitalize on their operational footprint by not only saying, but visually communicating to their senior prospects that they can receive quality healthcare without driving very far from home. Personalizing this piece at this level brought the element of contextual relevance to their overall campaign as a way to help tip the scale in meeting WellMed’s Annual Election Period enrollment goals.”
QuantumDigital, Inc. makes targeted direct mail simple and fast. By combining 24-hour turnaround speed, easy-to-use tools, geo-mapping, and an affordable turnkey approach, QuantumDigital helps real estate professionals and small to medium-sized organizations target their marketing and reach customers faster. A provider of printed postcard marketing, direct mail marketing, and on-demand printing services, QuantumDigital is also the creator of the new online storefront QuantumPostcards.com and QCards, the first direct mail marketing iPhone app for small business. All of QuantumDigital’s products and services are backed by the company’s WOW Customer Service Guarantee. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at quantumdigital.com.