Authored by Eric Cosway
There’s been a lot of buzz lately around capturing the buying power of baby boomers, as mentioned in the Inman two-part series, “How to tap into the next big ‘boomer’ wave.”
Did you know that baby boomers control 70 percent of all disposable income? The baby boomer demographic is arguably one of the best age groups to target because of its significant buying power. So when marketing to this target audience, it’s worth mentioning that this group has a high direct mailresponse rate.
In this guide, we’ll share three techniques that you can use to reach baby boomers through your direct mail postcards. Discover how you can make your marketing strategy boomer-friendly and effective.