Austin, Texas (October 5, 2009) – The Marketing Innovation & Discovery Summit, organized by QuantumDigital, Inc., the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, was held on September 15 & 16, 2009 in Austin. The summit drew marketing and advertising agency leaders from across the US and Canada.
The packed room featured speakers from DDB Worldwide, Realtor.com, Top Producer Systems, McLane, Sicola Marketing Services, AT&T, JG Sullivan Interactive, Trekk-Cross Media, Text4CRM, and Sylvan Learning, in addition to QuantumDigital. Topics and issues critical to the industry were discussed, such as non-traditional uses of print, personalization techniques for better marketing results, variable data capabilities for dynamic, one-to-one marketing campaigns and better ROI through companion marketing.
Watch videos of each presentation on the QuantumDigital YouTube Channel.
View PowerPoint presentations from the summit on Slideshare.
Share & Discuss Marketing Innovation & Discovery thoughts and best practices on LinkedIn.
The keynote speaker Jeff Swystun, Chief Communications Officer at DDB Worldwide revealed how brand communications have moved from monologue to dialogue. Summit attendees captured key insights from “The Nature of Marketing: Marketing to the Swarm as well as the Herd.” The book, written by Chuck Brymer, President and CEO of DDB Worldwide, lays out a well-documented case that traditional marketing and branding are as important as ever. However, the doctrine of herd marketing (one-way mass communications) must be adjacent to the new realities of swarm marketing - the power of people communicating to each other in unprecedented speed and numbers.
Listen: Jeff Swystun interviewed during the summit by DMNews
Additionally, summit attendees had an opportunity to take a backstage tour of QuantumDigital's streamlined and integrated digital production and fulfillment facility. Freddie Baird, EVP and COO of QuantumDigital, offered an overview of equipment and processes that are critical for executing timed, targeted and personalized direct marketing campaigns that drive results.
“We are energized about the outcome and interest generated from this year’s event,” said Steve Damman, President and CEO of QuantumDigital. “In this ever-evolving market, we believe it is central to our efforts to foster education and communication among advertising and marketing agencies, sharing knowledge, challenges and best practices. The level of participation that was seen and the discussions that took place served as further evidence to us how important it is to share new direct marketing technologies and techniques to connect with target audiences in compelling ways.”"
About QuantumDigital
For over two decades QuantumDigital has continued to offer innovative, easy-to-use tools and services to help streamline direct marketing campaigns, make them more effective and capture local market share. QuantumDigital leverages available technologies to give marketing and advertising agencies and small, medium and enterprise-level businesses a more targeted, measurable approach to direct mail, on-demand print and email marketing. With QuantumDigital’s targeted campaigns, businesses can be sure they are reaching those most interested in their services.
QuantumDigital has partnered with many organizations to customize a range of web-to-print and companion marketing solutions that deliver real results. From inception to present day, QuantumDigital is focused on truly understanding the needs of each industry, educating marketers on best practices, and developing marketing tools that offer the best results. What makes QuantumDigital stand out from other marketing service providers is not only technology, education and thought leadership, but also dedication to customer support and the consistency of marketing products and services – delivering quality on time, every time.
For more information about QuantumDigital, visit quantumdigital.com.
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