Real Estate Marketing

At some point in your career as a real estate agent, you’re going to enter into a somewhat unknown market or neighborhood with prospects that may have never seen your face or heard of your name. How can you engage with that new audience and get new listings without them first knowing who you are?

The answer is -- you can't! Real estate marketing is crucial to building your business. Potential clients have to get to know you before ultimately turning to you as their advocate when they make the decision to buy or sell a home.

The applications and platforms that will streamline your day and make you more productive.

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with David Garland of Second Century Ventures

We’re all busy. Real estate agents, certainly, have a lot to keep up with, including work with current clients as well as maintaining relationships with prospects. As your real estate business grows, it’s important to streamline important but time-consuming or tedious tasks wherever possible. And in 2019, marketing automation will be more important than ever. 

As the real estate industry continues to embrace digital marketing, from Facebook ad targeting to live videos, blogs to email newsletters, agents have more ways than ever to quickly connect with current clients as well as leads, which begs the question -- is it still worthwhile for agents to invest in direct mail marketing?

In real estate, an image can make or break a home's likelihood to sell. It's your job to help paint the property in the best light by marketing high-quality, attractive photos. But you don't have to invest in a professional photographer to secure great shots of the home -- real estate photography isn't difficult to do yourself, if you know a few essential tricks.