Embrace New Technologies for Better Direct Marketing Campaign ROI

By: support
  • December 3, 2010

December 2010
Direct Marketing Association of Washington

Direct mail campaigns are now vastly different from the days of huge mailings  that were sent to every known address in a zip code. Advances in the printing  industry have streamlined the direct mail process, making it easy to present  each targeted recipient with a unique and highly relevant message. Additionally,  innovative digital technologies make it possible to pinpoint specific prospects based on demographics, launch direct mail touches based on event triggers, and  capture real-time response metrics in order to determine immediate  ROI.

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