Embrace New Technologies for Better Direct Marketing Campaign ROI

Submitted by support on Fri, 12/03/2010 - 14:31

December 2010
Direct Marketing Association of Washington

Direct mail campaigns are now vastly different from the days of huge mailings  that were sent to every known address in a zip code. Advances in the printing  industry have streamlined the direct mail process, making it easy to present  each targeted recipient with a unique and highly relevant message. Additionally,  innovative digital technologies make it possible to pinpoint specific prospects based on demographics, launch direct mail touches based on event triggers, and  capture real-time response metrics in order to determine immediate  ROI.