December 2010
Direct Marketing Association of Washington
Direct mail campaigns are now vastly different from the days of huge mailings that were sent to every known address in a zip code. Advances in the printing industry have streamlined the direct mail process, making it easy to present each targeted recipient with a unique and highly relevant message. Additionally, innovative digital technologies make it possible to pinpoint specific prospects based on demographics, launch direct mail touches based on event triggers, and capture real-time response metrics in order to determine immediate ROI.