Prudential Gary Greene Adopts QuantumDigital’s TriggerMarketing to Gain Lead Generation Efficiencies

By: support
  • May 26, 2010

Austin, Texas (May 26, 2010) – QuantumDigital, Inc, the complete online service provider of digital print, direct mail, and multi-channel marketing, today announced that Prudential Gary Greene has launched TriggerMarketing™, QuantumDigital's automated neighborhood marketing program, in support of its agents.

“We feel that this automated process will take a burden off of our staff as well as our agents who can now push a button to order postcards. How simple is that?” said Toni Nelson, Director of Strategic Initiatives, Prudential Gary Greene, Realtors®. “TriggerMarketing expands our agents' ability to capture leads for both buyers and sellers in a neighborhood. According to the 2009 NAR Survey of Homebuyers and Sellers, seven percent of all buyers found an agent through neighborhood referrals. We expect that if used consistently, this program will help our agents increase both leads on their current listings and opportunities to get new listings.”

When a Prudential Gary Greene agent receives a new listing, TriggerMarketing™ will automatically send a message to the real estate professional's internet-enabled mobile device, which prompts him or her to initiate distribution of personalized direct mail pieces to the surrounding area or neighborhood. If the direct mail recipient goes online to request additional information or simply reviews the Web page listed on the mail piece, the real estate professional is notified in real time via email and can follow up immediately.

“The program's ability to merge online and print data makes both channels more efficient,” continued Nelson. “The printed materials serve to capture the attention of the audience and the Web offers them additional details. Through internet integration, QuantumDigital solves the marketing ROI challenge of tracking results. We feel that TriggerMarketing is certainly a good value for all concerned — the seller, the agent and our company.”

“Prudential Gary Greene has been a loyal client of ours since 1997,” said Steve Damman, President & CEO, QuantumDigital. “There's nothing more important than lead generation in any business, and it's particularly important in real estate. We're so excited to see them continue to adopt our newest technology and are pleased that we continue to anticipate the growing needs of our clients.”

About QuantumDigital

QuantumDigital, Inc. is the technology leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at

About Prudential Gary Greene, Realtors

Independently owned and operated, Prudential Gary Greene, Realtors became an affiliate of the Prudential Real Estate Network in 2000. Since then, it has earned a host of honors, including, most recently, 2009 Broker of the Year for the Prudential Real Estate Network and receiving the company's 10th consecutive Gibraltar Circle Award, which recognizes the top 50 companies in the Prudential Real Estate Network. Prudential Gary Greene, Realtors ranks seventh in Gross Commission Income in the Prudential Real Estate Network and is ranked #42 nationally by Real Trends in the Top 500 Brokers by closed transactions in 2008. In 2009, Prudential Gary Greene, Realtors took more listings, sold more listings, and closed more transactions than any other company in Houston. Prudential Gary Greene, Realtors was founded in Houston in 1963 as Gary Greene, Realtors.


Media contact for QuantumDigital

Brianna McKinney, Penman PR


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