Austin, Texas (January 12, 2016) – QuantumDigital, Inc., an Austin, Texas based company making targeted direct mail simple and fast, today announced the launch of AutoMail Plus. AutoMail Plus is an enhanced version of AutoMail, a system that automates direct mail farming campaigns for real estate professionals.
Mailing a consistent stream of farming postcards to homes in target neighborhoods builds brand awareness, and supports listing lead generation and referrals. For over 20 years, QuantumDigital’s AutoMail system has provided real estate agents with a way to schedule 12 months of direct mail postcard farming campaigns in a matter of minutes with 3 easy steps. Realtors simply choose a postcard series, select a mailing list and check-out, resulting in a year’s worth of marketing postcards scheduled for delivery.
The newly released AutoMail Plus includes all of the features standard to AutoMail, plus a online market snapshot report customized to each recipient. When a real estate agent employs AutoMail Plus, each automated farming postcard comes programmed with a unique keycode that directs the recipient to an online market report. The recipient can then review recent neighborhood sales data and his or her own online home value estimate. This allows the agent to engage listing prospects, move the conversation online, and track lead results in real time.
A 2015 Real Trends study found that 52% of agents use direct mail for both farming and listing announcements focused on generating listing leads. Inman’s 2015 survey reported that 65% of realtors combine print and mail with their online marketing. Additionally, QuantumDigital’s national results show that interactive mailings generate response rates three to five times higher than traditional real estate mailings. AutoMail Plus offers the interactive capabilities necessary to engage listing prospects while maintaining a cost comparable to traditional farming postcards.
“We used this year’s REALTORS® Conference & Expo as an opportunity to soft-launch AutoMail Plus and get initial feedback from the industry,” said Eric Cosway, EVP and CMO, QuantumDigital. “The response we received from agents, brokers, and industry analysts was overwhelmingly positive, particularly around the additional value the market reports provide to prospects. Top agents and brokers are always looking to stand out in innovative ways, and continue to use direct mail as a preferred channel for generating listing leads. With AutoMail Plus, these top performers now have the option to take their tried and true postcard farming campaigns to the next level by tying in trackable online engagement and real time order alerts.”
QuantumDigital, Inc. makes targeted direct mail simple and fast. By combining 24-hour turnaround speed, easy-to-use tools, geo-mapping, and an affordable turnkey approach, QuantumDigital helps real estate professionals and small to medium-sized organizations target their marketing and reach customers faster. A provider of printed postcard marketing, direct mail marketing, and on-demand printing services, QuantumDigital is also the creator of the online storefront QuantumPostcards.com and QCards, the first direct mail marketing iPhone app for small business. All of QuantumDigital’s products and services are backed by the company’s WOW Customer Service Guarantee. Founded in 1986, QuantumDigital is based in Austin, Texas. Visit QuantumDigital at quantumdigital.com.