Real Estate Marketing

In the coming year you want to know who’s going to be buying homes, selling home, and how does all of this inform messaging as real estate agents try to market to those buyers and sellers?

Real estate marketing is not an overnight initiative. Consistency, relevancy, repetition and time are needed to complete a successful direct mail farming campaign. But what do you do when you’re concerned your investment is no longer fruitful?

Real estate marketing agents who currently work with luxury listings or want to start specializing in this area know that it exists in a league of its own. Agents that want to effectively gain leads for luxury housing must practice a combination of skills and relationship nuturing that begins with understanding the mindset of HNWIs.

Facebook advertising is an incredibly powerful platform for real estate marketing due to reach alone. Discover the ten most common real estate facebook ads errors made by agents and how to avoid them.

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with David Friedman, President and Co-Founder of Boston Logic. 

The real estate business has been driven by referral for generations, but wholly relying on referral might be a problematic idea. You still need to acquire new customers through traditional marketing, ideally provide them with quality service, and watch them become your brand ambassadors in the future. However, if you’re only relying on referrals, and various friend groups/connections of your pre-existing clients aren’t in the market to buy or sell you’ll take a personal financial hit. That’s why a good marketing mix is crucial.

But, it’s a different marketing picture out there today, for two major reasons.

Real estate agents who want to optimize their marketing will use both real time and right time marketing techniques to nurture relationships with existing clients and connect with prospects.