Direct Mail Marketing Strategies

is direct mail still useful for real estate agents

As the real estate industry continues to embrace digital marketing, from Facebook ad targeting to live videos, blogs to email newsletters, agents have more ways than ever to quickly connect with current clients as well as leads, which begs the question -- is it still worthwhile for agents to invest in direct mail marketing?

advantage of direct mail marketing

As a realtor, you may wonder which channel is best suited to market to these serious and very warm leads to encourage them to choose you and your real estate services. Learn why direct mail is the superior marketing channel when targeting warm and motivated buyers and sellers.

millenial woman making a decision on which envelope to select

Discover why Gen Y is a wonderful target audience for your real estate postcard campaign.

hands holding virtial mail images to demonstrate the importance of something physical
And why direct mail is more powerful than email marketing

With marketing channels quickly evolving and internet access readily available to most consumers, the world of marketing is changing quickly. While it may seem beneficial to invest all of your advertising dollars in the newest kinds of digital advertising, there is something to be said about the tried and true marketing channels that deliver. Discover why direct mail is still one of the most effective forms of advertising.

toy cranes showing how to  build a "brand" With Direct Mail Campaigns
Learn how a solid brand identity can help you acquire new leads and close more deals

Here are a few tips to help you grow, foster, and build your real estate brand identity.

plan a vs plan b: testing your direct mail marketing postcards first
How A/B testing can drive more responses and increase your ROI

Testing your postcard campaign is the best way to ensure your messaging is being interpreted the way you want, and producing great results. Here's a quick tip on how to implement A/B testing into your next real estate postcard campaign. 

pie chart with sections of different neighborhoods
Increase your real estate postcard marketing response with the following market segmentation strategies

How to segment your mailing lists so your real estate postcards reach the right people at the right time.

generation x woman checking the mail

77% of Generation X & 63% of Generation Y consumers have purchased products via direct mail. Learn tactics you can use to reach these groups with your direct marketing.

generation y ladies looking at cell phone

Gen Y responds well to print media to learn about products, find deals, and discover new brands. Integrating direct mail into your marketing strategy is an effective way to appeal to them.

mass marketing vs personal marketing

New technology allows you to create personalized direct mail marketing campaigns for each person in your direct mailing lists. Don't believe us? Check this out.