Direct Mail Marketing Strategies

With marketing channels quickly evolving and internet access readily available to most consumers, the world of marketing is changing quickly. While it may seem beneficial to invest all of your advertising dollars in the newest kinds of digital advertising, there is something to be said about the tried and true marketing channels that deliver. Discover why direct mail is still one of the most effective forms of advertising.

Here are a few tips to help you grow, foster, and build your real estate brand identity.

Testing your postcard campaign is the best way to ensure your messaging is being interpreted the way you want, and producing great results. Here's a quick tip on how to implement A/B testing into your next real estate postcard campaign. 

How to segment your mailing lists so your real estate postcards reach the right people at the right time.

77% of Generation X & 63% of Generation Y consumers have purchased products via direct mail. Learn tactics you can use to reach these groups with your direct marketing.

Gen Y responds well to print media to learn about products, find deals, and discover new brands. Integrating direct mail into your marketing strategy is an effective way to appeal to them.

New technology allows you to create personalized direct mail marketing campaigns for each person in your direct mailing lists. Don't believe us? Check this out.

A direct marketer's perspective on how Bed, Bath & Beyond can improve their direct marketing mail outs & how your can use this information to your advantage on your own campaigns.

BMW is no stranger to using new technology to reach luxury-minded customers. BMW discovered the advantage of adding direct mail to their marketing efforts.

Why would Valpak launch a national TV and newspaper marketing campaign to convince small business owners to use direct mail?