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How Can Neighborhood Marketing Supercharge My Small Business? Marketing Ideas

In today's competitive marketplace, small businesses face numerous challenges when it comes to reaching and engaging their target audience. While digital marketing strategies often take center stage, there's a compelling case for small businesses to…
May 17, 2023   •   3 min read
Illustration of people cleaning a computer.

Best Practices for Digital Spring Cleaning Marketing Ideas

Catch up on digital housekeeping tasks to clean up the spaces you share with your clients and prospects. Spring is the perfect time to start fresh, whether it's your physical space or your digital one. If you're just starting out or have been in…
April 18, 2023   •   4 min read
marketing strategies include direct mail

Offline Marketing vs Online Marketing: Which Should I Use? Marketing Ideas

In many instances, both. Here’s why. For small businesses and organizations, the holiday season is an annual opportunity to reach and deepen relationships with target audiences through thoughtful, personalized campaigns. Eager to optimize holiday…
January 17, 2023   •   3 min read
event postcard marketing image of woman standing at an event

Why You Should Promote Your Next Event with Postcard Marketing Marketing Ideas

Websites, social media, and email promotions make it easy to promote your organization’s event. With just a few clicks on the keyboard, digital platforms can reach a huge number of people. But sometimes quality is better than quantity. For many,…
January 3, 2023   •   3 min read
luxury real estate postcards image: luxury house on sale

4 Luxury Real Estate Marketing Ideas Real Estate, Marketing Ideas

Would you market an inexpensive economy car in the same way as a luxury car? While marketers can clearly explain the differences between marketing a luxury product and marketing a commodity, many struggle to bring this to the world of real estate.…
December 5, 2022   •   4 min read
bullhorn demonstrating a call to action

How to Create a Killer Direct Mail Call to Action Marketing Ideas

You’ve crafted the perfect direct mail postcard. It’s well-written, well-designed, benefits the audience, AND is being sent to the appropriate targeted list of recipients. You’re proud of this campaign and can’t wait to see the results! Yet, weeks…
November 30, 2022   •   4 min read
Omnichannel marketing via all the different marketing channels

What is Omnichannel Marketing? Why is it Critical for Small Business Success? Marketing Ideas

You first view a pair of jeans through a Facebook ad on your phone and, interested, you look up the company’s website on your laptop later that night to browse through their products. You see a pair you particularly like, but aren’t yet convinced to…
November 28, 2022   •   3 min read
brochures example for marketing

6 Ways to Incorporate Brochures Into Your Marketing Strategy Marketing Ideas

Brochures have stood the test of time as a valuable tool in any organization’s branding toolkit. Brochures are effective in a wide variety of situations, for a number of audiences, and they’re well worth considering when crafting a marketing…
October 19, 2022   •   3 min read
envelope with letter sticking out for direct mail marketing strategy

Direct Mail Trends to Put to Use Now Trends

As the digital marketing age continues, many marketers wonder how to best engage potential customers. For those that are wondering, as of 2022, direct mail holds the #1 position in highest return on investment when using a letter-sized envelope with…
October 18, 2022   •   4 min read
example marketing flyer used for brand awareness

How to Use Marketing Flyers to Build Brand Awareness for Your Small Business Marketing Ideas

According to new research, Americans spend over 13.5 hours per day consuming media content, which includes smartphones, radio, TV, magazines/newspapers, as well as spending time on desktops and tablets. That’s a lot of consumption! And it’s…
July 29, 2022   •   3 min read