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example of BMW's luxury direct mail marketing campaign

BMW Takes Advantage of Direct Mail to Reach Luxury Market Marketing Ideas

BMW is no stranger to using new technology to reach luxury-minded customers. The brand's targeted internet ads, email campaigns, and full-featured website join carefully crafted television and radio spots to reach their coveted demographic segments…
April 25, 2014   •   3 min read

Valpak Not So Confident About Their Direct Mail Marketing Services? Marketing Ideas

As I was watching a little television this past week, I saw a TV commercial from Valpak. Their message was directed toward both consumers and to small businesses. Basically, Valpak was encouraging consumers to look for great coupons and deals in…
March 22, 2014   •   1 min read