Blog

Filter by:
mass marketing vs personal marketing

Mass Marketing is Dead. Make Way For Personal Marketing. Marketing Ideas

The days of mass marketing are coming to an end as we enter a new era of personal marketing.  As technology advances, marketers are able to gather more and more data about prospective customers and reach them in new and innovative ways.  As these…
June 20, 2014   •   4 min read
Bed Bath and Beyond direct mail coupon

Direct Mail Strategies of Bed Bath and Beyond Marketing Ideas

Every month I see a Bed Bath & Beyond direct mail postcard land in my mailbox. I’ll glance at it for a second, flipping the card from front to back, before tossing it in the trash. Like many direct mail recipients, I try to make a snap decision…
May 10, 2014   •   5 min read
example of BMW's luxury direct mail marketing campaign

BMW Takes Advantage of Direct Mail to Reach Luxury Market Marketing Ideas

BMW is no stranger to using new technology to reach luxury-minded customers. The brand's targeted internet ads, email campaigns, and full-featured website join carefully crafted television and radio spots to reach their coveted demographic segments…
April 25, 2014   •   3 min read

Valpak Not So Confident About Their Direct Mail Marketing Services? Marketing Ideas

As I was watching a little television this past week, I saw a TV commercial from Valpak. Their message was directed toward both consumers and to small businesses. Basically, Valpak was encouraging consumers to look for great coupons and deals in…
March 22, 2014   •   1 min read