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family walking by a river while looking for real estate in February

Postcard Ideas: Why Send Business Direct Mail in February? Marketing Ideas

February might be the shortest month of the year, but that doesn’t mean it isn’t an excellent time for marketers to expand their reach, connect with customers, and put their business on track for a successful first quarter. From romantic holidays…
January 29, 2015   •   3 min read

Just Listed Real Estate Postcards Quick Tip Marketing Ideas, Real Estate

Just Listed postcards are excellent for word-of-mouth real estate marketing. These postcards demonstrate a real estate agent's success and should be sent to: Homeowners who live near the property address, selected from a national mailing list…
January 2, 2015   •   1 min read
sticky notes with postcard ideas written on them

4 Ideas for Postcards in January Marketing Ideas

January is a month of growth and progress. For marketers, it’s also a month that’s full of opportunities. From helping people achieve their New Year’s resolutions to marketing your B2B services, there are numerous ways to stand out in January. In…
December 20, 2014   •   4 min read
toddler at a daycare that uses direct mail marketing techniques

Using Direct Mail Postcard Printing to Promote Your Daycare Marketing Ideas

Day care facilities face a rather unique set of circumstances when it comes to marketing themselves to prospective clients. Like any business, they need to present themselves in a positive light, in a way which appeals to the needs of customers.…
November 15, 2014   •   2 min read
generation x woman checking the mail

Reaching Generations X & Y with Direct Mail Postcard Marketing Marketing Ideas

A frequently challenged marketing myth is that it’s becoming increasingly difficult to reach young people via traditional marketing. Many marketers are seemingly convinced that Generations X and Y simply won’t respond to traditional marketing…
October 20, 2014   •   4 min read
generation y ladies looking at cell phone

Target Generation Y With Integrated Direct Marketing Strategies Marketing Ideas

There’s an assumption among many that Generation Y – people born between the mid-1980s and the early 2000s – is extremely difficult to reach via traditional media and direct mail. Like most assumptions, it’s equal parts true and untrue. While Gen Y…
September 9, 2014   •   3 min read
home improvement contractor doing his job and thinking about Direct Mail Marketing for his business

4 Direct Mail Marketing Ideas for Home Improvement Contractors Marketing Ideas

For home improvement service professionals that conduct most of their business away from the office and out in the field, finding the time for marketing and lead generation can be difficult. However, there are some simple things home services…
August 9, 2014   •   3 min read
mass marketing vs personal marketing

Mass Marketing is Dead. Make Way For Personal Marketing. Marketing Ideas

The days of mass marketing are coming to an end as we enter a new era of personal marketing.  As technology advances, marketers are able to gather more and more data about prospective customers and reach them in new and innovative ways.  As these…
June 20, 2014   •   4 min read
Bed Bath and Beyond direct mail coupon

Direct Mail Strategies of Bed Bath and Beyond Marketing Ideas

Every month I see a Bed Bath & Beyond direct mail postcard land in my mailbox. I’ll glance at it for a second, flipping the card from front to back, before tossing it in the trash. Like many direct mail recipients, I try to make a snap decision…
May 10, 2014   •   5 min read
example of BMW's luxury direct mail marketing campaign

BMW Takes Advantage of Direct Mail to Reach Luxury Market Marketing Ideas

BMW is no stranger to using new technology to reach luxury-minded customers. The brand's targeted internet ads, email campaigns, and full-featured website join carefully crafted television and radio spots to reach their coveted demographic segments…
April 25, 2014   •   3 min read