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Would you market an inexpensive economy car in the same way as a luxury car? While marketers can clearly explain the differences between marketing a luxury product and marketing a commodity, many struggle to bring this to the world of real estate.…

You’ve crafted the perfect direct mail postcard. It’s well-written, well-designed, benefits the audience, AND is being sent to the appropriate targeted list of recipients. You’re proud of this campaign and can’t wait to see the results! Yet, weeks…

You first view a pair of jeans through a Facebook ad on your phone and, interested, you look up the company’s website on your laptop later that night to browse through their products. You see a pair you particularly like, but aren’t yet convinced to…

Brochures have stood the test of time as a valuable tool in any organization’s branding toolkit. Brochures are effective in a wide variety of situations, for a number of audiences, and they’re well worth considering when crafting a marketing…

As the digital marketing age continues, many marketers wonder how to best engage potential customers. For those that are wondering, as of 2022, direct mail holds the #1 position in highest return on investment when using a letter-sized envelope with…

According to new research, Americans spend over 13.5 hours per day consuming media content, which includes smartphones, radio, TV, magazines/newspapers, as well as spending time on desktops and tablets. That’s a lot of consumption! And it’s…

If you’re just starting out with your direct mail campaigns, the first step is to secure a good mailing list. There are several different ways to start your list -- both free and paid. There are several different ways to start your list -- both…

A form of marketing, real estate farming, plants the seeds of future business. There is a reason real estate professionals include real estate farming as part of their marketing efforts: it works. It’s about building your brand by establishing an…

As a real estate agent, it’s likely that you use the start of a new year to plan your farming efforts. It’s assumed by now that you’re regularly utilizing one or more digital strategies such as social media, a great website, and email newsletters to…

Whether you’re just starting out or are a seasoned real estate professional: building your brand and getting your name in front of the right people takes time. Here are six of the best, time-tested marketing ideas to bring consistent growth to your…