At some point in your career as a real estate agent, you’re going to enter into a somewhat unknown market or neighborhood with prospects that may have never seen your face or heard of your name. How can you engage with that new audience and get new listings without them first knowing who you are?
The answer is -- you can't! Real estate marketing is crucial to building your business. Potential clients have to get to know you before ultimately turning to you as their advocate when they make the decision to buy or sell a home.