Blog

News on best practices for your postcard marketing, digital printing, enterprise direct mail, and real estate marketing campaigns.
A real estate agent Staying in Touch with Buyers & Sellers After Business Has Closed
And Why It’s Important

In real estate, it’s often all about farming for new business from those buyers and sellers you’ve never worked with before. But did you know that 74% of buyers and 69% of sellers would use their agent again or recommend their agent to others? That’s a BIG opportunity to cultivate meaningful, genuine relationships with those you’ve already worked with. Authentic relationship-building is definitely a long game, but it’s one that will pay dividends.

real estate agent giving a house image to a buyer
Trust Us… It’s Something You Want to Do

Many agents are interested in customer relationship management (CRM) and how to either implement it or better utilize their current software as part of an overall real estate marketing strategy. If you aren’t riding the CRM bandwagon, it’s time to hop on! The time and dollar investment in CRM has proven to be well worth it. According to one analysis, the average return for CRM is $8.71 for every dollar spent, a continued trend of increasing return since 2011.

banner image The Real Estate Dish: 20 Minutes with Drew McKenzie of Sibcy Cline, REALTORS®

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with Drew McKenzie of Sibcy Cline REALTORS®

How to Effectively Grow Your Real Estate Busines

At some point in your career as a real estate agent, you’re going to enter into a somewhat unknown market or neighborhood with prospects that may have never seen your face or heard of your name. How can you engage with that new audience and get new listings without them first knowing who you are?

The answer is -- you can't! Real estate marketing is crucial to building your business. Potential clients have to get to know you before ultimately turning to you as their advocate when they make the decision to buy or sell a home.

organizational tools for real estate agents banner image

The applications and platforms that will streamline your day and make you more productive.

stack of binders with information on the most important real estate farming materials

Physical materials are still a crucial part of your marketing strategy and are necessary for establishing yourself and building brand recognition over time.

banner image The Real Estate Dish: 20 Minutes with David Garland of Second Century Ventures

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with David Garland of Second Century Ventures

interconnected gears demonstrating marketing automation for real estate agents

We’re all busy. Real estate agents, certainly, have a lot to keep up with, including work with current clients as well as maintaining relationships with prospects. As your real estate business grows, it’s important to streamline important but time-consuming or tedious tasks wherever possible. And in 2019, marketing automation will be more important than ever. 

is direct mail still useful for real estate agents

As the real estate industry continues to embrace digital marketing, from Facebook ad targeting to live videos, blogs to email newsletters, agents have more ways than ever to quickly connect with current clients as well as leads, which begs the question -- is it still worthwhile for agents to invest in direct mail marketing?

Tips for Taking Quality Real Estate Marketing Photos

In real estate, an image can make or break a home's likelihood to sell. It's your job to help paint the property in the best light by marketing high-quality, attractive photos. But you don't have to invest in a professional photographer to secure great shots of the home -- real estate photography isn't difficult to do yourself, if you know a few essential tricks.