Blog

News on best practices for your postcard marketing, digital printing, enterprise direct mail, and real estate marketing campaigns.
thumbs up thumbs down 10 Mistakes Real Estate Agents Make When Creating Facebook Ads

Facebook advertising is an incredibly powerful platform for real estate marketing due to reach alone. Discover the ten most common real estate facebook ads errors made by agents and how to avoid them.

banner image The Real Estate Dish: 20 Minutes with Boston Logic President and Co-Founder David Friedman

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with David Friedman, President and Co-Founder of Boston Logic. 

picture of new home buyers with a photo of their new house
Direct Mail Marketing May Be the Key to Reach Millennials

The real estate business has been driven by referral for generations, but wholly relying on referral might be a problematic idea. You still need to acquire new customers through traditional marketing, ideally provide them with quality service, and watch them become your brand ambassadors in the future. However, if you’re only relying on referrals, and various friend groups/connections of your pre-existing clients aren’t in the market to buy or sell you’ll take a personal financial hit. That’s why a good marketing mix is crucial.

But, it’s a different marketing picture out there today, for two major reasons.

on time and on target with real estate marketing techniques
A great way to optimize your real estate marketing

Real estate agents who want to optimize their marketing will use both real time and right time marketing techniques to nurture relationships with existing clients and connect with prospects.

The Real Estate Dish: 20 Minutes with Geoff Cramer, CEO and founder at SocialMadeSimple

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on social networking with Geoff Cramer, CEO and Founder at SocialMadeSimple. 

real estate agent selling his own value to a prospective customer

Learn how you can highlight the valuable skills and knowledge to better compete with other real estate agents in your market. 

building meaningful connections using social media
Relationship building for real estate agents online

How can you create quality content and fuel conversations that increase visibility, awareness, and ultimately build relationships with your brand?

real estate agent creating a virtual tour of a property with a video camera
Impress potential buyers and sellers on and offline

3D virtual tours are catching on, and many real estate professionals are adding them to their real estate marketing budgets. Driving traffic to your virtual tour is the only way to maximize your investment.

banner image The Real Estate Dish: 15 Minutes with Jonathan Peterson, VP of Business Development at QuantumDigital

Join QuantumDigital’s CMO Eric Cosway as he interviews Jonathan Peterson, VP of Business Development at QuantumDigital. For 20 years, Jonathan has helped brokers and real estate agents identify and implement custom-tailored software solutions. He’s worked for Lone Wolf Technologies and Docusign, where he’s cultivated a really intimate understanding of systems and processes for brokerages and real estate agents alike. Jonathan's unique consultative business style and artistic side help explain his success in this face-to-face industry.

smart home central digital panel
What Real Estate Agents Need to Know

Smart home technology is an emerging trend that real estate agents can leverage in the home selling process.