Blog

News on best practices for your postcard marketing, digital printing, enterprise direct mail, and real estate marketing campaigns.
banner image The Real Estate Dish: 20 Minutes with Jessica Holt, VP of Professional Services at Berkshire Hathaway HomeServices / PenFed Realty

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with Jessica Holt, VP of Professional Services at Berkshire Hathaway HomeServices/PenFed Realty. 

looking at real estate under a magnifying glass

In the coming year you want to know who’s going to be buying homes, selling home, and how does all of this inform messaging as real estate agents try to market to those buyers and sellers?

mail on kitchen table with many direct mail marketing flyers

Real estate marketing is not an overnight initiative. Consistency, relevancy, repetition and time are needed to complete a successful direct mail farming campaign. But what do you do when you’re concerned your investment is no longer fruitful?

infinity pool at a luxury real estate property
How to reach and attract High Net Worth Individuals

Real estate marketing agents who currently work with luxury listings or want to start specializing in this area know that it exists in a league of its own. Agents that want to effectively gain leads for luxury housing must practice a combination of skills and relationship nuturing that begins with understanding the mindset of HNWIs.

thumbs up thumbs down 10 Mistakes Real Estate Agents Make When Creating Facebook Ads

Facebook advertising is an incredibly powerful platform for real estate marketing due to reach alone. Discover the ten most common real estate facebook ads errors made by agents and how to avoid them.

banner image The Real Estate Dish: 20 Minutes with Boston Logic President and Co-Founder David Friedman

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with David Friedman, President and Co-Founder of Boston Logic. 

picture of new home buyers with a photo of their new house
Direct Mail Marketing May Be the Key to Reach Millennials

The real estate business has been driven by referral for generations, but wholly relying on referral might be a problematic idea. You still need to acquire new customers through traditional marketing, ideally provide them with quality service, and watch them become your brand ambassadors in the future. However, if you’re only relying on referrals, and various friend groups/connections of your pre-existing clients aren’t in the market to buy or sell you’ll take a personal financial hit. That’s why a good marketing mix is crucial.

But, it’s a different marketing picture out there today, for two major reasons.

on time and on target with real estate marketing techniques
A great way to optimize your real estate marketing

Real estate agents who want to optimize their marketing will use both real time and right time marketing techniques to nurture relationships with existing clients and connect with prospects.

The Real Estate Dish: 20 Minutes with Geoff Cramer, CEO and founder at SocialMadeSimple

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on social networking with Geoff Cramer, CEO and Founder at SocialMadeSimple. 

real estate agent selling his own value to a prospective customer

Learn how you can highlight the valuable skills and knowledge to better compete with other real estate agents in your market.