Marketing as a discipline has continued to increase in complexity -- with a myriad of both digital and offline channels, it takes a multitude of touches to make a sale. Consistent communication is the key to converting a casual consumer into a viable sales lead, and it begins with clearly emphasizing your brand promise.
Farming is a tried and true method for agents and has been for years. Selecting the right area to target with your real estate marketing strategy is crucial for those looking to make the most impact and spark interest in prospects.
Quick Response Codes (QR codes) -- those machine-readable codes consisting of tiny black and white squares -- have been on the minds of marketers for years. Direct mail postcards and QR codes work well in tandem with one another -- according to Royal Mail, 92 percent of those that receive direct mail are driven to online or digital activity, and 43 percent download content as a result of direct mail.
There are a lot of different opinions out there about artificial intelligence (AI) and how it will affect the real estate market and agent jobs. The technology is certainly disrupting an industry that has traditionally relied heavily on person-to-person interaction. We’ve boiled down some of the most important points to remember as an agent in the AI discussion.
Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with Jessica Holt, VP of Professional Services at Berkshire Hathaway HomeServices/PenFed Realty.
Real estate marketing is not an overnight initiative. Consistency, relevancy, repetition and time are needed to complete a successful direct mail farming campaign. But what do you do when you’re concerned your investment is no longer fruitful?
How to reach and attract High Net Worth Individuals
Real estate marketing agents who currently work with luxury listings or want to start specializing in this area know that it exists in a league of its own. Agents that want to effectively gain leads for luxury housing must practice a combination of skills and relationship nuturing that begins with understanding the mindset of HNWIs.