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News on best practices for your postcard marketing, digital printing, enterprise direct mail, and real estate marketing campaigns.
a lightbulb turning on over several panels for neighborhood farming direct mail campaign strategies

Real estate farming strategies, especially when consistently demonstrated over time, reap rewards in the form of brand-new, qualified leads. In a crowded housing marketplace, however, it can be difficult to stand out among the competition. These three ideas will give you an edge by ensuring you're a valuable asset in the community you're farming.

Watch our video to learn more.

spelling "brand" with lettered blocks to reinforce Your Brand Promise in Real Estate Marketing

Marketing as a discipline has continued to increase in complexity -- with a myriad of both digital and offline channels, it takes a multitude of touches to make a sale. Consistent communication is the key to converting a casual consumer into a viable sales lead, and it begins with clearly emphasizing your brand promise.

banner image The Real Estate Dish: 20 Minutes with Eric Stegemann, CEO and Director of Strategy at TRIBUS

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with Eric Stegemann, CEO and director of strategy at TRIBUS. 

neighborhood map with a pin in it

Farming is a tried and true method for agents and has been for years. Selecting the right area to target with your real estate marketing strategy is crucial for those looking to make the most impact and spark interest in prospects.

Man on phone using QR Code on direct mail marketing Farming postcard

Quick Response Codes (QR codes) -- those machine-readable codes consisting of tiny black and white squares -- have been on the minds of marketers for years. Direct mail postcards and QR codes work well in tandem with one another -- according to Royal Mail, 92 percent of those that receive direct mail are driven to online or digital activity, and 43 percent download content as a result of direct mail.

texting an Artificial Intelligence on your phone
The Agent’s New Role, and How to Adapt

There are a lot of different opinions out there about artificial intelligence (AI) and how it will affect the real estate market and agent jobs. The technology is certainly disrupting an industry that has traditionally relied heavily on person-to-person interaction. We’ve boiled down some of the most important points to remember as an agent in the AI discussion.

banner image The Real Estate Dish: 20 Minutes with Jessica Holt, VP of Professional Services at Berkshire Hathaway HomeServices / PenFed Realty

Join QuantumDigital’s Eric Cosway as he spends 20 minutes getting the latest dish on real estate technology with Jessica Holt, VP of Professional Services at Berkshire Hathaway HomeServices/PenFed Realty. 

looking at real estate under a magnifying glass

In the coming year you want to know who’s going to be buying homes, selling home, and how does all of this inform messaging as real estate agents try to market to those buyers and sellers?

mail on kitchen table with many direct mail marketing flyers

Real estate marketing is not an overnight initiative. Consistency, relevancy, repetition and time are needed to complete a successful direct mail farming campaign. But what do you do when you’re concerned your investment is no longer fruitful?

infinity pool at a luxury real estate property
How to reach and attract High Net Worth Individuals

Real estate marketing agents who currently work with luxury listings or want to start specializing in this area know that it exists in a league of its own. Agents that want to effectively gain leads for luxury housing must practice a combination of skills and relationship nuturing that begins with understanding the mindset of HNWIs.