Case Study: Michelin


Provide dealers with a simple all-in-one direct mail tool

What they Needed

An easy-to-use system that their franchise owners can utilize to order fast, actionable direct mail.

Our Approach

Integrated with our direct mail platform, the Michelin Ad Express Ad Builder provides their dealers with a system that keeps local marketing on schedule and organized from start to finish. Our tool was able to supply full consumer lists with advanced demographics so dealers know that their mail is going to the ideal client quickly.

Capabilities Used
  • Branded content
  • Postcard design customization
  • Real-time reporting
  • Co-op and joint marketing funds

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