Case Study: 24 Hour Fitness


Target geographic areas around store locations to deliver offers to reach membership goals.

What they Needed

Personalized targeted direct mail.

Our Approach

QuantumDigital sent targeted and personalized direct mail pieces with messaging and offers geared at increasing overall gym membership, as well as win back lost customers. QuantumDigital provided additional services of calculating ROI by matching new sign up lists against mailing lists.

Capabilities Used
  • List scrubbing
  • Targeting
  • Personalized messaging
  • Brand messaging
  • Promo codes
  • Post mail matchback

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