Case Study: AT&T
Goal
Improve customer experience at every touchpoint
What they Needed
An effective way to follow up with prospects, confirm scheduled appointments, and thank clients for their recent purchases.
Our Approach
We built a direct mail program that is targetable, interactive, personal, and measurable. This solution has proven to be an effective communication tool that helps the AT&T salesforce stand out from competition.
Capabilities Used
- Target by service areas
- Data feeds & campaign triggers
- Mail & Print API
- Tie-in to existing workflows
- Postcard personalization
- Real-time reporting