Case Study: BathFitter
Goal
Acquire new customers (neighborhood job site)
What they Needed
Our client needed to generate high quality leads and create a brand credibility advantage over competitors.
Our Approach
QuantumDigital developed a marketing system to quickly execute direct mail around current & past job sites to targeted homes of "similar age & value" with personalized, well-timed offers.
Capabilities Used
- Geo-targeted advertisements around job sites
- Demographic matching with existing customers
- Event-based campaigns for maximum brand exposure
- Personalization of information and offers on each postcard
- 24-hour turnaround time