generation y

Marketing to Generation Y can involve using a combination of traditional direct mail paired with digital marketing. Find out how to successfully reach this generation.

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millenial woman making a decision on which envelope to select

Discover why Gen Y is a wonderful target audience for your real estate postcard campaign.

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generation x woman checking the mail
77% of Generation X & 63% of Generation Y consumers have purchased products via direct mail. Learn tactics you can use to reach these groups with your direct marketing.
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generation y ladies looking at cell phone
Gen Y responds well to print media to learn about products, find deals, and discover new brands. Integrating direct mail into your marketing strategy is an effective way to appeal to them.