generation y

Marketing to Generation Y can involve using a combination of traditional direct mail paired with digital marketing. Find out how to successfully reach this generation.

millenial woman making a decision on which envelope to select

Discover why Gen Y is a wonderful target audience for your real estate postcard campaign.

generation x woman checking the mail

77% of Generation X & 63% of Generation Y consumers have purchased products via direct mail. Learn tactics you can use to reach these groups with your direct marketing.

generation y ladies looking at cell phone

Gen Y responds well to print media to learn about products, find deals, and discover new brands. Integrating direct mail into your marketing strategy is an effective way to appeal to them.