Ideas for Direct Mail Campaigns

Man on phone using QR Code on direct mail marketing Farming postcard

Quick Response Codes (QR codes) -- those machine-readable codes consisting of tiny black and white squares -- have been on the minds of marketers for years. Direct mail postcards and QR codes work well in tandem with one another -- according to Royal Mail, 92 percent of those that receive direct mail are driven to online or digital activity, and 43 percent download content as a result of direct mail.

combining direct mail and social media into a single marketing campaign
Inexpensive strategies that work
Research shows that customers who interact with a brand across multiple types of media spend 30% more than average.
web traffic written on a road that goes up into the sky
Introduce yourself at their mailbox and they'll pay more attention at their computer

A good marketing campaign interacts with audiences from multiple angles. If you're hoping for more interaction on the web, interact with them through direct mail marketing first.

small town main street
Utilize the size of your community to benefit your business

Small town direct mail is a great way to generate leads and close sales as a realtor or real estate broker. Discover the four ways that you can put direct mail to work to promote your real estate agency in your town.

integrating many different methods into your marketing

Eric Cosway, EVP and CMO of QuantumDigital, shares the importance of optimizing direct mail postcards for realtors by pointing receipents to engage with them on social media platforms.

family walking by a river while looking for real estate in February
While it's the shortest month of the year, February is an excellent time for marketers to put their postcard ideas to work to create a successful first quarter.
sticky notes with postcard ideas written on them
It's never too early to get a jump on the year with these postcard ideas: making sure January is a good month can set the tone for the rest of the year.
toddler at a daycare that uses direct mail marketing techniques
Creating and printing a highly customized postcard direct mail campaign that is helpful & thoughtful can help overcome your unique marketing hurdles.
home improvement contractor doing his job and thinking about Direct Mail Marketing for his business
Professionals conducting most of their business away from the office can take advantage of direct mail to kick start their home improvement marketing & advertising to attract new business.