A/B Testing

Different markets respond to different approaches in advertising. If you see your design not working well in a particular market or area, you may want to look at doing some A/B testing to find out what works best. A/B testing even in areas where your marketing works well, could help make it even more effective.

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plan a vs plan b: testing your direct mail marketing postcards first
How A/B testing can drive more responses and increase your ROI

Testing your postcard campaign is the best way to ensure your messaging is being interpreted the way you want, and producing great results. Here's a quick tip on how to implement A/B testing into your next real estate postcard campaign.