Your marketing efforts don't need to be the same for each person. Personalizing your direct marketing campaigns will improve your responses without breaking your budget.

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using direct mail to identify with your prospects
Craft direct mail messaging that speaks their language
The key to a great direct mail marketing campaign is the deep understanding of your target audience's wants and needs.
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real estate agent using variable data to print out custom postcard and direct mail campaigns
And take your direct mail campaign to the next level

How personalized are your real estate postcards? The more closely your postcards match the needs and interests of their recipients, the higher your campaign’s total response rate will be.

Luckily, there’s a way to personalize your postcards without having to spend more – either in time or cash – to launch your campaign. The solution is variable data print, which allows you to quickly and easily add custom information to your postcards.

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generation y ladies looking at cell phone
Gen Y responds well to print media to learn about products, find deals, and discover new brands. Integrating direct mail into your marketing strategy is an effective way to appeal to them.