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Your marketing efforts don't need to be the same for each person. Personalizing your direct marketing campaigns will improve your responses without breaking your budget.
The key to a great direct mail marketing campaign is the deep understanding of your target audience's wants and needs.
Find out how to personalize your direct mail postcards without having to spend more time and cash to launch your campaign.
Gen Y responds well to print media to learn about products, find deals, and discover new brands. Integrating direct mail into your marketing strategy is an effective way to appeal to them.