variable data printing

Mass marketing is a shotgun approach to marketing: send out your message to a large number of people and hope enough of them respond to generate income. This approach may be successful in some environments, but personal marketing using variable data printing can offer a better return on your marketing investment.

real estate agent using variable data to print out custom postcard and direct mail campaigns
And take your direct mail campaign to the next level

How personalized are your real estate postcards? The more closely your postcards match the needs and interests of their recipients, the higher your campaign’s total response rate will be.

Luckily, there’s a way to personalize your postcards without having to spend more – either in time or cash – to launch your campaign. The solution is variable data print, which allows you to quickly and easily add custom information to your postcards.