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Real estate marketing is not an overnight initiative. Consistency, relevancy, repetition and time are needed to complete a successful direct mail farming campaign. But what do you do when you’re concerned your investment is no longer fruitful? And…

Real estate marketing agents who currently work with luxury listings or want to start specializing in this area know that it exists in a league of its own. Globally, high net worth individuals (HNWIs) are forecasted to triple in wealth from 2015-…

Facebook advertising is an incredibly powerful platform for real estate marketing due to reach alone. The site has more than 2 billion active users, and it’s estimated that the average person spends more than 50 minutes scrolling their feed every…

Join QuantumDigital’s EVP and CMO Eric Cosway as he gets the latest dish on real estate technology with David Friedman, President and Co-Founder of Boston Logic. Recently nominated for an Inman Innovation Award, Boston Logic’s platform empowers real…

The real estate business has been driven by referral for generations, but wholly relying on referral might be a problematic idea. You still need to acquire new customers through traditional marketing, ideally provide them with quality service, and…

Real estate agents and brokers who use “just listed” and “just sold” communications to market their services are already familiar with real time marketing, which leverages a timely event as the basis for marketing communications. Right time…

Join QuantumDigital’s EVP and CMO Eric Cosway as he spends 20 minutes getting the latest dish on social networking with Geoff Cramer, CEO and founder at SocialMadeSimple. Geoff rose through the company ranks at Century21 to the position of Senior VP…

The internet was supposed to end the world of the real estate agent as we knew it. After all, who would want to pay a 5-10% commission to a real estate agent when technologies like the internet have made the listing and purchasing of homes cheap and…

Today, simply creating a Facebook or Twitter account for your real estate initiative is not enough. While establishing a presence across social media is important, making lasting relationships is the key to long-term success. And as we know,…

The technology around 3D virtual tours is really catching on, and many more real estate professionals are adding them to their real estate marketing budgets. Some agents are even buying their own cameras and taking the time to record property tours…