Blog

Eric Cosway, EVP and CMO, QuantumDigital describes best practices when working to engage your sphere of influence through online and offline marketing channels.

Top real estate agents use technology, like marketing automation, to minimize the time and effort spent on lead generation so they can better serve their clients. 

RE/MAX Senior VP of Business Alliances Mike Reagan talks with QuantumDigital EVP and CMO Eric Cosway about cause marketing and global real estate branding.

Even during the busy season, top real estate professionals know to keep an eye on these key areas of their brand in order to generate seller listing leads year-round.

First Weber EVP Tamara Maddente talks with QuantumDigital EVP and CMO Eric Cosway about real estate branding and 2016 real estate agent recruiting.

This quick-start guide to real estate farming covers how to begin your farming campaign, how to maintain successful techniques such as direct mail, and more.

Inman COO Morgan Brown talks with QuantumDigital EVP and CMO Eric Cosway about 2016 real estate technology trends.

Consistent real estate farming is fast and easy with AutoMail and AutoMail Plus. You can schedule an entire year’s worth of targeted neighborhood postcards, designed to help you stay top of mind and generate more listing leads.

A trending practice in real estate has been for top real estate agents to create teams to ease their demanding schedules and increasing pressure. The team can be made up of one agent and his or her support staff, or it can be a team of agents and their supporting staff that make the brand a success. There are many benefits to this system because it utilizes the strengths of the various members of the team, but to work as one unit both fairly and successfully takes foresight and strategy. From how to share clients to marketing as a group rather than a solo agent, we have put together a few suggestions on how to implement a team structure and manage it to thrive. 
 

As we mentioned in a previous blog, real estate experts are reporting that the U.S. housing market is trending to be more balanced and normalized for both buyers and sellers. Though not all areas are free from remnants of the recession or unemployment rates, there are select markets predicted to be successful outliers this year.