Blog

Real estate farming strategies, especially when consistently demonstrated over time, reap rewards in the form of brand-new, qualified leads. In a crowded housing marketplace, however, it can be difficult to stand out among the competition. These…

Marketing as a discipline has continued to increase in complexity -- with a myriad of both digital and offline channels, it takes a multitude of touches to make a sale. Consistent communication is the key to converting a casual consumer into a…

Join QuantumDigital’s EVP and CMO Eric Cosway as he gets the latest dish on real estate technology with Eric Stegemann, CEO and director of strategy at TRIBUS. Eric became a REALTOR before reaching the age of 20.  While selling real estate, he saw a…

Farming is a tried and true method for agents and has been for years. Selecting the right area to target with your real estate marketing strategy is crucial for those looking to make the most impact and peak interest in new prospects. But when it…

Quick Response Codes (QR codes) -- those machine-readable codes consisting of tiny black and white squares -- have been on the minds of marketers for years. Consumer usage, however, never quite took off in the U.S. in the same way that it has in…

There are a lot of different opinions out there about artificial intelligence (AI) and how it will affect the real estate market and agent jobs. Many experts see it as a game changer. The technology is certainly disrupting an industry that has…

Join QuantumDigital’s EVP and CMO Eric Cosway as he gets the latest dish on real estate technology with Jessica Holt. In her role as VP of Professional Services, Jessica oversees the operations of marketing, technology, training, and agent services…

As we tie a ribbon on 2017, real estate marketing agents and big data banks are beginning to release forecasts for the new year. We know you’re just as curious as we are: who’s going to be buying homes? Who’s going to be selling? And how does all of…

Real estate marketing is not an overnight initiative. Consistency, relevancy, repetition and time are needed to complete a successful direct mail farming campaign. But what do you do when you’re concerned your investment is no longer fruitful? And…

Real estate marketing agents who currently work with luxury listings or want to start specializing in this area know that it exists in a league of its own. Globally, high net worth individuals (HNWIs) are forecasted to triple in wealth from 2015-…