Blog

News on best practices for your postcard marketing, digital printing, enterprise direct mail, and real estate marketing campaigns.
busy real estate agent neglecting her Real Estate Brand
Brand Consistency is Essential in Generating Seller Listing Leads

Even during the busy season, top real estate professionals know to keep an eye on these key areas of their brand in order to generate seller listing leads year-round.

banner image The Real Estate Dish: 20 Minutes with First Weber's Tamara Maddente
First Weber EVP Tamara Maddente's Real Estate Branding and 2016 Recruiting Tips

First Weber EVP Tamara Maddente talks with QuantumDigital EVP and CMO Eric Cosway about real estate branding and 2016 real estate agent recruiting.

real estate farming quick start guide
How to Identify and Own Your Target Neighborhoods

This quick-start guide to real estate farming covers how to begin your farming campaign, how to maintain successful techniques such as direct mail, and more.

banner image The Real Estate Dish: 15 Minutes with Inman's Morgan Brown
Inman COO Morgan Brown's View on 2016 Real Estate Technology Trends

Inman COO Morgan Brown talks with QuantumDigital EVP and CMO Eric Cosway about 2016 real estate technology trends.

Real Estate Postcard Farming with Online Lead Tracking

Consistent real estate farming is fast and easy with AutoMail and AutoMail Plus. You can schedule an entire year’s worth of targeted neighborhood postcards, designed to help you stay top of mind and generate more listing leads.

real estate brokerage agents marketing as a team

A trending practice in real estate has been for top real estate agents to create teams to ease their demanding schedules and increasing pressure. The team can be made up of one agent and his or her support staff, or it can be a team of agents and their supporting staff that make the brand a success. There are many benefits to this system because it utilizes the strengths of the various members of the team, but to work as one unit both fairly and successfully takes foresight and strategy. From how to share clients to marketing as a group rather than a solo agent, we have put together a few suggestions on how to implement a team structure and manage it to thrive. 
 

housing market with arrow graphic in the background going up

As we mentioned in a previous blog, real estate experts are reporting that the U.S. housing market is trending to be more balanced and normalized for both buyers and sellers. Though not all areas are free from remnants of the recession or unemployment rates, there are select markets predicted to be successful outliers this year.

house key with 2016 carved into stem
Understand Your Market for Successful Real Estate Lead Generation in 2016

By having a better understanding of the real estate landscape for 2016 and generationally-based consumer motivations, realtors will be more able to cater their marketing messages to best relate to the concerns and wants of their farming area. With the 2016 forecast showing an increasing amount of U.S. homeowners looking to make their next move, demonstrating an understanding through targeted direct mail messaging can help to move prospects through the sales cycle faster. 

gold mailbox demonstrates how direct mail is still gold for real estate agents
Learn why direct mail marketing remains a go-to strategy for top real estate brokers and agents

Learn why top real estate agents use marketing postcards is a go-to strategy for generating seller leads.

banner image the ultimate real estate marketing recipe: your guide to delicious warm leads
Mixing It All Together For Better Results

Learn how the right mix of real estate marketing tactics direct mail marketing postcards, social media, and email help top-performing agents generate listing leads.