Our Top 10 Posts of All Time
Whether you’re just starting out as a real estate agent or you’ve been doing this for a while, it’s helpful to have a handful of go-to resources to refer to as you search for both fresh marketing ideas and tried-and-true ways to reach prospects and grow your business. To help you out, we’ve compiled a list of our top 10 posts of all time. They cover the gamut, from owning your community, to making the most out of real estate marketing tactics, to conveying your value as an agent, and the best part is that they’re largely evergreen — just as relevant to today’s agent as when they were initially written. We hope they prove helpful to you as you continue in your agent career.
As our most popular blog, this post covers everything that real estate agents need to own a neighborhood. From branding, to assessing the competition, to becoming the neighborhood expert, check out this comprehensive guide to become the go-to agent in the neighborhoods you care about.
This blog details how to get the word out about open houses, new listings, and sold homes using postcards — offering advice on not only the design and message, but also the importance of staying consistent with mail frequency and of incorporating social media and email into your overarching strategy.
Our agents love seeing who wins the battle between every door direct mail (EDDM) and targeted direct mail! In this blog, these two real estate marketing techniques take it to the ring, stacking up in terms of average response rates, the number of steps required to get started, and the benefits of each service. Who will be victorious?!
Selling luxury homes is a different ball game — in this blog, agents can learn the basics of marketing luxury listings: selling the property as an experience, explaining the value of the neighborhood as a selling point, and mentioning additional points of value beyond the ordinary.
This one-stop Facebook ad shop provides the info agents need to set up great ads, from planning all the way to execution and which metrics to track. Return to it often.
The expertise, specialized knowledge, and connections that real estate agents have are valuable and shouldn’t ever be undersold. This blog teaches agents how to position themselves in an ever-growing real estate market.
QR codes can be an excellent way to make it easy for prospects to go online, and this blog dives into it all. Want even more info about QR codes? Check out our more recent blog here.
Variable data (such as including a recipient’s name on a postcard) is a great way to personalize your cards, but it can be expensive. This blog walks agents through the merits of variable data print and how to use it.
We enjoy diving into the top real estate trends to watch each year, and our agents really enjoy reading about them! Our analysis of 2016’s trends was one of our top-performing blogs. For 2020 trends, check out our blog Key 2020 Real Estate Trends for Agents.
It’s all about the marketing mix! This in-depth infographic dives into how to combine multiple communications channels to create the perfect marketing recipe that attracts prospects, retains current clients, and engages with past clients and the local community.
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