Learn how to improve your next real estate direct mail campaign by including a clear call to action.

Two examples of effective Tip of the Month campaigns, as well as a few helpful tips to help you create a campaign that keeps your real estate business in regular contact with its target audience.

Keeping your direct mail lists up to date eliminates missed opportunities and saves you money in the long run.

Meet Jean Marella, REALTOR^® with the Spouses Selling Houses Team, Keller Williams Realty Partners. We are pleased to showcase her as our first participant in our REALTOR^® Spotlight Q&A series, where we get to know her and her top tips for success in real estate.

As a realtor, you may wonder which channel is best suited to market to these serious and very warm leads to encourage them to choose you and your real estate services. Learn why direct mail is the superior marketing channel when targeting warm and motivated buyers and sellers.

Since there is no one perfect communication vehicle, it’s nice to connect with your sphere of influence in a multitude of ways so they can choose the one that best works for them. Here are four different ways to stay in touch.

TriggerMarketing, our MLS-enabled Just Listed and Sold marketing program, is an excellent tool for use in your prospecting. Using TriggerMarketing, you can deliver personalized postcards to the area around your latest Just Sold properties. From personalization to simple tracking and follow-ups, TriggerMarketing offers a huge range of benefits for you as a realtor or real estate broker. Read on to discover how you can use TriggerMarketing to simplify and automate your prospecting.