From calling attention to special features about the neighborhood to emphasizing value inside the home, there are many ways to convey the upscale nature of a luxury property in a customized postcard. Read on to learn how to effectively market luxury real estate.

Selecting a call to action (CTA) is arguably the most important part of any campaign. Here are 4 ideas that will help you craft the best CTA for your direct mail campaigns.

Omnichannel marketing refers to a streamlined, intuitive consumer experience regardless of channel or device. It’s certainly a marketing buzzword, but it aptly sums up today’s communications landscape.

Brochures have stood the test of time: they are effective in a wide variety of situations, for a number of audiences, and are worth considering when crafting your organization’s marketing strategy.

Here are 3 of the most important direct mail and marketing postcard trends that marketers should keep in mind to help get the most impact from campaigns.

In a digital media saturated world, learn 4 ways that printed marketing flyers can help you effectively build the brand of your small business or organization.

If you’re just starting out with your direct mail campaigns, the first step is to secure a good mailing list. There are several different ways to start your list -- both free and paid.

There is a reason real estate professionals include real estate farming as part of their marketing efforts: it works. Find out how to start farming your own neighborhoods.

Find out which physical materials are the most crucial part of your neighborhood farming marketing strategy, making them necessary for establishing yourself and building brand recognition over time.