integrated marketing strategy

The best way to generate business for your organization is to use multiple marketing channels. Discover new ideas on how to integrate your traditional marketing methods with the newer digital forms and find out what works for your organization.

bullhorn demonstrating a call to action
Selecting a call to action (CTA) is arguably the most important part of any campaign. Here are 4 ideas that will help you craft the best CTA for your direct mail campaigns.
Omnichannel marketing via all the different marketing channels
Omnichannel marketing refers to a streamlined, intuitive consumer experience regardless of channel or device. It’s certainly a marketing buzzword, but it aptly sums up today’s communications landscape.
integrating many different methods into your marketing

Eric Cosway, EVP and CMO of QuantumDigital, shares the importance of optimizing direct mail postcards for realtors by pointing receipents to engage with them on social media platforms.

generation x woman checking the mail
77% of Generation X & 63% of Generation Y consumers have purchased products via direct mail. Learn tactics you can use to reach these groups with your direct marketing.
generation y ladies looking at cell phone
Gen Y responds well to print media to learn about products, find deals, and discover new brands. Integrating direct mail into your marketing strategy is an effective way to appeal to them.