integrated marketing strategy

The best way to generate business for your organization is to use multiple marketing channels. Discover new ideas on how to integrate your traditional marketing methods with the newer digital forms and find out what works for your organization.

integrating many different methods into your marketing

Eric Cosway, EVP and CMO of QuantumDigital, shares the importance of optimizing direct mail postcards for realtors by pointing receipents to engage with them on social media platforms.

generation x woman checking the mail

77% of Generation X & 63% of Generation Y consumers have purchased products via direct mail. Learn tactics you can use to reach these groups with your direct marketing.

generation y ladies looking at cell phone

Gen Y responds well to print media to learn about products, find deals, and discover new brands. Integrating direct mail into your marketing strategy is an effective way to appeal to them.