integrated marketing strategy

The best way to generate business for your organization is to use multiple marketing channels. Discover new ideas on how to integrate your traditional marketing methods with the newer digital forms and find out what works for your organization.

Wednesday, November 30, 2022
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bullhorn demonstrating a call to action

How to Create a Killer Direct Mail Call to Action

Selecting a call to action (CTA) is arguably the most important part of any campaign. Here are 4 ideas that will help you craft the best CTA for your direct mail campaigns.
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Monday, November 28, 2022
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Omnichannel marketing via all the different marketing channels

What is Omnichannel Marketing? Why is it Critical for Small Business Success?

Omnichannel marketing refers to a streamlined, intuitive consumer experience regardless of channel or device. It’s certainly a marketing buzzword, but it aptly sums up today’s communications landscape.
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Tuesday, March 17, 2015
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integrating many different methods into your marketing

Effective Integrated Marketing: Direct Mail & Social Media

Eric Cosway, EVP and CMO of QuantumDigital, shares the importance of optimizing direct mail postcards for realtors by pointing receipents to engage with them on social media platforms.

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Monday, October 20, 2014
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generation x woman checking the mail

Reaching Generations X & Y with Direct Mail Postcard Marketing

77% of Generation X & 63% of Generation Y consumers have purchased products via direct mail. Learn tactics you can use to reach these groups with your direct marketing.
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Tuesday, September 9, 2014
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generation y ladies looking at cell phone

Target Generation Y With Integrated Direct Marketing Strategies

Gen Y responds well to print media to learn about products, find deals, and discover new brands. Integrating direct mail into your marketing strategy is an effective way to appeal to them.
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