BMW

Many people think direct mail is only for coupons and discount flyers. Find out how BMW uses direct mail to market to the luxury market in different areas and how to duplicate it for your luxury goods and services.

Friday, April 25, 2014
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example of BMW's luxury direct mail marketing campaign

BMW Takes Advantage of Direct Mail to Reach Luxury Market

BMW is no stranger to using new technology to reach luxury-minded customers. BMW discovered the advantage of adding direct mail to their marketing efforts.
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