Ideas for Direct Mail Campaigns

Quick Response Codes (QR codes) -- those machine-readable codes consisting of tiny black and white squares -- have been on the minds of marketers for years. Direct mail postcards and QR codes work well in tandem with one another -- according to Royal Mail, 92 percent of those that receive direct mail are driven to online or digital activity, and 43 percent download content as a result of direct mail.

Research shows that customers who interact with a brand across multiple types of media spend 30% more than average.

A good marketing campaign interacts with audiences from multiple angles. If you're hoping for more interaction on the web, interact with them through direct mail marketing first.

Small town direct mail is a great way to generate leads and close sales as a realtor or real estate broker. Discover the four ways that you can put direct mail to work to promote your real estate agency in your town.

Eric Cosway, EVP and CMO of QuantumDigital, shares the importance of optimizing direct mail postcards for realtors by pointing receipents to engage with them on social media platforms.

While it's the shortest month of the year, February is an excellent time for marketers to put their postcard ideas to work to create a successful first quarter.

It's never too early to get a jump on the year with these postcard ideas: making sure January is a good month can set the tone for the rest of the year.

Creating and printing a highly customized postcard direct mail campaign that is helpful & thoughtful can help overcome your unique marketing hurdles.

Professionals conducting most of their business away from the office can take advantage of direct mail to kick start their home improvement marketing & advertising to attract new business.