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How strong is your relationship with your sphere of influence? As a realtor or real estate broker, keeping in regular contact with your sphere of influence is one of the most effective ways to establish yourself as a trustworthy, effective…

From being able to generate a higher commission to increasing the amount of clients you work with at any one time, there are numerous benefits to generating your own seller leads as a real estate professional. Getting seller leads can be a…

Did you know that consumers are more web active when they receive direct mail first? While direct mail and online marketing may seem very different, using both marketing channels together can create powerful synergy. Customers that receive a direct…

Meet Jennifer King, REALTOR® with The Jennifer King Team, RE/MAX of Reading. We are pleased to showcase her as our second participant in our REALTOR®Spotlight Q&A series, where we get to know her and her top tips for success in real estate.…

How valuable is your farm? The recipe for marketing success is simple: identify your target market, then mail to it on a consistent basis in order to develop trust, build an audience and create relationships with your best clients. Marketers often…

Has your real estate listing gone stale? Over time, a listing that used to get plenty of attention can fall out of sight, resulting in few leads and very little progress towards selling a property. Luckily, it’s easy to freshen up a stale real…

Of all the real estate marketing tools out there, which are used the most frequently? New research from the 2015 REAL Trends Online Performance Study shows that the most used real estate marketing tools probably aren’t what you think they are.…

Have you ever received a postcard, letter or email from a company that didn’t try to sell you anything? For most people, the answer is no. Although we receive a massive volume of letters and communications from brands throughout the year, few, if…

When you’re selling high-ticket items like property, the strength of your relationship with prospects is more important than the total number of prospects your message reaches. In short, frequency is more important than reach. Targeting, too. How…

In the first part of this three-part series on direct mail for new realtors, we looked at the questions you should ask yourself before starting a direct mail campaign. In this part, we’ll look at why your real estate business should use direct mail…