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Your direct mail piece might explain your offer to customers and clearly showcase its value, but does it tell them what to do? Even the best copy will fall flat without a good call to action. While descriptive copy lets your target audience learn…

The greater the quality and creativity of your next direct mail postcard, the longer its shelf life. Truly great ads are rarely products of their time – they’re more often timeless pieces that will look just as good tomorrow as they did today. Make…

Direct mail is one of the most cost-effective ways for new realtors to generate buyer and seller leads. Over time, a small, targeted real estate postcard campaign can give your business a steady, consistent flow of new customers. Sounds great,…

It's a showdown for your real estate marketing dollars! While the heavyweight the USPS Every Door Direct Mail (USPS EDDM) can pack a punch, he first has to catch his opponent. The welterweight Targeted Direct Mail excels at speed, agility, and…

How can you sell to your prospects unless you understand them? The key to every great direct mail campaign is a deep understanding of your target audience’s wants and needs – something you can only gain by talking to your prospects. Talk to your…

Keeping in regular contact with your target audience is one of the best ways to build trust. A simple and effective way to achieve this is to deliver a monthly tips or news update direct mail series to your prospects. Coming up with a concept for a…

Farming—developing new leads by marketing a specific area over time—can make or break your real estate business. Developing an audience of people that trust and appreciate your business can, if successful, give your business a great flow of leads.…

The more engaging your copy is, the more people will respond to your direct mail campaign. Few things will rob a direct mail piece of its selling power more than an uninspiring, unengaging, and flat out uninteresting block of copy.  What makes copy…

A good list is much more than just a path to your market – it is your market. If you’re mailing to an in-house list, such as a database of your customers, make sure it’s 100 percent current and up to date.  Every outdated entry in your mailing list…

How do you set yourself apart from other realtors in your area? Competition is stiff and without samples and history of your work as an expert realtor, it’s difficult to persuade prospects to choose you over another real estate company. Being…