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Meet Jean Marella, REALTOR® with the Spouses Selling Houses Team, Keller Williams Realty Partners. We are pleased to showcase her as our first participant in our REALTOR® Spotlight Q&A series, where we get to know her and her top tips for…

In real estate, a big part of your success relies on networking and building your sphere of influence for referrals and leads. Having your business card on hand at all times is critical in order to build new relationships and be remembered by your…

Are you looking for targeted direct mail solutions to market your just sold or listed properties? Direct mail postcards can help to start and accelerate interest in the buying process and get prospects motivated to act on your offer, that is, if the…

Buying or selling a home can be a major life event for first time or even seasoned home buyers and sellers. Due to the long sales cycle and the cost involved in purchasing or selling a home, a lot of thought goes into how to list or find a property…

As a realtor you understand the power of word-of-mouth and know that some of the warmest leads come from previous clients and established connections. Therefore, you also know how important it is to stay in touch with your past clients and contacts…

One of the most effective ways to find new prospects for your realty business is to focus on showcasing your track record – the homes you’ve recently listed and sold for your existing clients. TriggerMarketing, our MLS-enabled Just Listed and Sold…

Your smart phone has the capability to take beautifully crisp photos that you can use to market your just listed properties, that is if you know how to use it. There are a few tricks of the trade that you can employ to make sure you have the right…

How personalized are your real estate postcards? The more closely your postcards match the needs and interests of their recipients, the higher your campaign’s total response rate will be. Many realtors use a one-size-fits-all marketing approach…

If you think that direct mail is only for the baby boomers, you’re mistaken. There’s an open opportunity to reach young people, specifically Gen Y, (people born between 1980 and 2000) through direct mail and studies have shown that young people are…

[Updated: 6/14/2016] Over the last 10 years, there’s been a lot of hype around the “newest marketing trends” or the new “must-have marketing tools” that can help make your real estate brand more successful. Some of these new methods are successful—…