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The headline of your direct mail postcards can be the make it or break it point of the overall success of your campaign. After all, if the introduction doesn’t spark your recipients interest, why should they keep reading? Crafting a clear and…

TriggerMarketing makes automating your real estate direct mail campaigns quick and simple. Whenever you add a new property to your database, custom postcards are automatically printed and mailed to prospects in the area. With TriggerMarketing lead…

Social media is a wonderful way to connect with past and potential clients while showcasing your recently listed or sold properties. While Facebook can be helpful for networking and advertising, there’s another social media platform that can help to…

First impressions matter a lot, particularly in highly competitive industries such as real estate. Since most sellers will “shop around” and compare several agents, being able to make a great first impression is often all it takes to win their…

We understand that for realtors and real estate brokers, time is money. That’s why we’re dedicated to making your targeted marketing efforts simple, affordable, fast, and efficient. With our free real estate marketing account you not only get access…

Who says you need a huge audience to run a successful direct mail campaign? While many people might associate direct mail with mass marketing, direct mail is actually most effective when used in small towns, suburbs, and communities. Imagine waking…

As a realtor, direct mail is an essential part of generating leads, connecting with your SOI, and showing that you are the real estate expert in your area. Sending postcards frequently to your farming lists is the most effective way to keep your…

Today, realtors have a huge variety of marketing channels at their disposal to use for lead generation. There’s email marketing, Adwords, Facebook Ads, TV spots, and even radio. While each of these marketing channels have advantages, they’re rarely…

If you’re a realtor, you know the value of creating relationships and networking with people to build your sphere of influence and close more deals. Although most networking is done face-to-face, there are many ways you can connect with people to…

In previous blog posts we’ve covered how to create your direct mail postcards and what kind of content you should include. Information such as a catchy headline, the property's street address, and features that make the home special, are all…