Blog

News on best practices for your postcard marketing, digital printing, enterprise direct mail, and real estate marketing campaigns.
mass marketing vs personal marketing

New technology allows you to create personalized direct mail marketing campaigns for each person in your direct mailing lists. Don't believe us? Check this out.

Bed Bath and Beyond direct mail coupon

A direct marketer's perspective on how Bed, Bath & Beyond can improve their direct marketing mail outs & how your can use this information to your advantage on your own campaigns.

example of BMW's direct mail marketing campaign

BMW is no stranger to using new technology to reach luxury-minded customers. Recently, BMW discovered the advantage of adding direct mail to their marketing efforts.

Why would Valpak launch a national TV and newspaper marketing campaign to convince small business owners to use direct mail?