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With marketing channels quickly evolving and internet access readily available to most consumers, the world of marketing is changing quickly. While it may seem beneficial to invest all of your advertising dollars in the newest kinds of digital…

An effective postcard campaign can help attract new leads, close deals, and gain referrals for your real estate business. Consistent and concise messaging with appealing design are just a few elements to consider when creating postcards for real…

April is here. Does your business have any seasonal marketing ideas? While there are fewer holidays in April than there are towards the end of the year, there are still numerous great opportunities to market your business using direct mail. If your…

You've created a brand identity for your business, but now what? The next step is to take your real estate brand identity concept and develop it by integrating it throughout your marketing campaign. Your image and marketing efforts should work…

When you buy a luxury product, it’s not just the product itself that’s higher quality than its lower-priced competitors, but the packaging, the store that you purchase it from, and the experience itself. While the fundamental aspect of marketing a…

We’ve all been there. You came up with a marketing campaign that you were sure would produce a great return on investment and it ends up being a flop. Whether it is a major or minor investment, all marketing campaigns have room for improvement. As a…

Is your direct mail marketing starting to produce a steady stream of leads, inquiries and sales? As the positive effects of your campaign grow, it’s important that you use your time productively to maximize your earnings from direct mail. As a…

You’ve sent direct mail postcards to your sphere of influence and farming list but haven’t received the response you expected. What went wrong? It’s possible that you could be lacking the necessary tools to engage with your recipients. Today,…

March is a great month for realtors and real estate brokers. With winter nearing its end and the spring just about to begin, people are spending more time considering how a new home could help them better enjoy the outdoors. From showcasing…

As a realtor, you use direct mail postcards to fuel many aspects of your business. From acquiring new leads to spreading awareness of new properties and your brand, postcards are a way to connect with your sphere of influence as well as prospects.…