luxury marketing

Selling luxury real estate has its own set of unique perks and problems. Being aware of these issues and knowing how to handle them is just the first step to success in the luxury market.

luxury house on sale
And how it differs from marketing traditional properties

From calling attention to special features about the neighborhood to emphasizing value inside the home, there are many ways to convey the upscale nature of a luxury property in a customized postcard. Read on to learn how to effectively market luxury real estate.

example of BMW's direct mail marketing campaign

BMW is no stranger to using new technology to reach luxury-minded customers. Recently, BMW discovered the advantage of adding direct mail to their marketing efforts.