marketing ideas

Find out why you want to use both online and offline marketing not only for major shopping seasons, but for your year-round marketing strategies.

Find out which physical materials are the most crucial part of your neighborhood farming marketing strategy, making them necessary for establishing yourself and building brand recognition over time.

Many agents are interested in customer relationship management (CRM) and how to either implement it or better utilize their current software as part of an overall real estate marketing strategy. If you aren’t riding the CRM bandwagon, it’s time to hop on! The time and dollar investment in CRM has proven to be well worth it. According to one analysis, the average return for CRM is $8.71 for every dollar spent, a continued trend of increasing return since 2011.

We’re all busy. Real estate agents, certainly, have a lot to keep up with, including work with current clients as well as maintaining relationships with prospects. As your real estate business grows, it’s important to streamline important but time-consuming or tedious tasks wherever possible. And in 2019, marketing automation will be more important than ever. 

Marketing as a discipline has continued to increase in complexity -- with a myriad of both digital and offline channels, it takes a multitude of touches to make a sale. Consistent communication is the key to converting a casual consumer into a viable sales lead, and it begins with clearly emphasizing your brand promise.

Real estate marketing is not an overnight initiative. Consistency, relevancy, repetition and time are needed to complete a successful direct mail farming campaign. But what do you do when you’re concerned your investment is no longer fruitful?

Real estate marketing agents who currently work with luxury listings or want to start specializing in this area know that it exists in a league of its own. Agents that want to effectively gain leads for luxury housing must practice a combination of skills and relationship nuturing that begins with understanding the mindset of HNWIs.

The real estate business has been driven by referral for generations, but wholly relying on referral might be a problematic idea. You still need to acquire new customers through traditional marketing, ideally provide them with quality service, and watch them become your brand ambassadors in the future. However, if you’re only relying on referrals, and various friend groups/connections of your pre-existing clients aren’t in the market to buy or sell you’ll take a personal financial hit. That’s why a good marketing mix is crucial.

But, it’s a different marketing picture out there today, for two major reasons.

Real estate agents who want to optimize their marketing will use both real time and right time marketing techniques to nurture relationships with existing clients and connect with prospects.

Learn how you can highlight the valuable skills and knowledge to better compete with other real estate agents in your market.